Nike Direct already 70% of Adidas revenue

Over the last decade Nike has radically outpaced Adidas in growth. Ten years ago Adidas was almost as big as Nike (Adidas 82% of Nike revenue).

During the last 10 years Nike has doubled its revenue, whereas Adidas has grown by a meagre 31%. This has lead Nike to be almost double the size of Adidas (85% bigger).

One important part of this rapid growth has been the rise of Nike Direct. During the last years, Direct has become more than a third of Nike’s total business. During the latest quarter Direct reached more than 40% of the Nike revenues.

In 2021 Nike Direct revenues were more than 70% of Adidas’ total revenues.

During the latest quarter Nike Direct represented a whopping 83% of Adidas Q4/2021 revenues.